Project Description
Naijatutors Konnect is a leading online tutoring platform dedicated to providing engaging, interactive learning experiences for children across various subjects, including math, science, and reading. However, their admin team was struggling with managing multiple communication channels, including WhatsApp chats with parents, student signup processes, and overall business continuity. The platform relied on multiple disconnected tools, leading to data silos, inefficiencies, and expensive software subscriptions.
“Working with Digital Masterpiece has been a game-changer. Not only did they save us thousands in operational costs, but they also helped us centralize our processes, making our team more efficient and productive. We no longer lose leads, and our communication with parents and students has improved significantly “
– Banke Oki-Balogun, Founder, Naijatutors Konnect
The Challenge
Naijatutors Konnect faced several key challenges:
- Disjointed communication channels: Managing interactions across WhatsApp, emails, social media, and other platforms.
- Complex tutoring signup process: Difficulty tracking signups and converting leads due to a lack of integration.
- Disintegrated data: Data was spread across various tools, resulting in inefficiency and lost leads.
- High operational costs: They were using multiple expensive tools that weren’t yielding the desired productivity.
- Low conversion rates: Ineffective lead capture and management processes were hindering their ability to convert web visitors into students.
Our Solution
-
Zoho Mail
We offered them a more affordable and professional email solution through Zoho Mail, which immediately reduced their communication costs. -
Zoho Desk
We integrated all communication channels (WhatsApp, social media, and emails) into Zoho Desk. This centralized their customer support, allowing the team to manage all incoming queries and requests from one place. -
WhatsApp & Social Media Integration
By customizing Zoho Desk, we integrated WhatsApp, social media, and emails into a unified ticketing system. This ensured no communication or lead was missed.
-
Zoho SalesIQ
To improve lead conversion, we set up Zoho SalesIQ on their website, allowing them to track and interact with web visitors in real time. -
Zoho Webforms Integration
We incorporated webforms into their website, capturing lead information seamlessly and routing it to the appropriate team members for follow-up, reducing the chances of losing potential students.
Results & Impact
Our Zoho One implementation resulted in:
- Increased Lead Conversion: With the integrated system, Naijatutors Konnect now captures and converts leads faster and more efficiently.
- Cost Savings: They saved over 1000% in operational costs by consolidating tools into the more affordable Zoho platform.
- Improved Productivity: Their team is now more effective, with streamlined communication and task management, thanks to Zoho Desk’s ticketing system.
- Centralized Communication: All customer support interactions, whether from WhatsApp, email, or social media, are now managed in one place, improving response times and overall customer satisfaction.
